Supporting Wahine

Supporting Wāhine, Empowering Women: A Commitment from Violet.

At Violet Maudes, we believe in more than just creating fashion forward, high-quality eyewear. We are dedicated to making a real, positive difference in the world. In 2025, we are proud to launch our Supporting Wāhine initiative, where every pair of sunglasses sold will help support wāhine across Aotearoa New Zealand.

In our culture, wāhine are the heart of our whānau, our communities, and our future. Yet, too many wāhine face struggles, whether it’s domestic violence, economic hardship, or a lack of support when they need it most. That’s why we’re taking action to help those who need it.

For every pair of sunglasses sold in 2025, $5 will be donated directly to Women’s Refuge, an organisation that provides vital support and shelter for wāhine and children escaping violence. This small gesture can make a world of difference, helping women find safety, strength, and hope for a brighter future.

What is Women’s Refuge?

Women’s Refuge is a leading organisation in New Zealand, providing support and services to wāhine and children who are affected by family violence. They offer emergency housing, advocacy, counseling, and a network of support that helps wāhine rebuild their lives with dignity and safety. Women’s Refuge is dedicated to ensuring that no woman or child has to face abuse alone.

How Your Purchase Makes a Difference

When you purchase a pair of sunglasses from Violet Maudes, you’re doing more than just adding a fashionable accessory to your wardrobe. You’re directly contributing to the well-being of wāhine in need. Every $5 from your purchase will go straight to supporting Women’s Refuge, helping to fund their life-changing services and create new opportunities for those affected by violence.

Why It Matters

In New Zealand, 1 in 3 wāhine will experience domestic violence in their lifetime. Women’s Refuge is a lifeline for those facing such abuse, providing not only emergency shelter but also the resources and support that wāhine need to rebuild their lives. But they can’t do it alone. Your contribution, through every purchase, makes a significant impact in empowering wāhine to reclaim their strength and independence.

Stand With Us. Stand With Wāhine.

At Violet Maudes, we know that change begins with collective action. Each time you buy a pair of our sunglasses, you’re joining a movement of support for wāhine throughout New Zealand. Together, we can uplift, empower, and support those who need it most.

We’re honoured to stand alongside Women’s Refuge in their vital work, and we invite you to join us in making 2025 a year of empowerment and positive change.

 

Support Wāhine.
Empower Women.

Make a difference.